In 1891 Kodak marketed its first daylight-loading camera, which meant that the photographer could now reload the camera without using a darkroom.
In 1893, Kodak put up a booth at the Columbian Exposition in Chicago, offering the loaded cameras to rent for the fairgoers. Someone coined the phrase “snapshot,” referring to the English hunting term, “snap shot,” meaning fast to shoot. Shutter speeds were faster, allowing people to shoot outside and get the film developed through Kodak. Perhaps, and this is mere conjecture, the proximity to Wisconsin provoked the command. “Say Cheese.”
By, 1900, the famous Brownie Camera was introduced. “It sold for $1 and used film that sold for 15 cents a roll. For the first time, the hobby of photography was within the financial reach of virtually everyone.”